Tourism in step with the times. This happens in Naples with the BMT (Mediterranean Travel Market), to be held at the Mostra d’Oltremare Conference centre from 5 to 7 April. The latest trends and cutting edge technologies of the sector are only a few among the several innovations of the 17th edition of this exhibition. The attention is focused on the spa and wellness tourism. A display of the main Italian spa and bathing centres and structures, that have been renovated to comply with the higher request standards. Incoming, social and conference tourism will be debated, too.
B2B meetings will be at the core of this three-day event that this year will open its doors to 2.0. As a matter of fact, web marketing and social networks seminars have been scheduled, too. Obviously, with a strong tourism bias.
And even more. Gay tourism will be launched at the Fair for the first time. The Gay Friendly Area, at Pavilion 5, will be the first area designed for this market.
Out of curiosity: 13 and 17 are the numbers for the double to bet for the drawing wheel of Naples. Take the organisers’ word for it: they emphasise how the fate wanted the 17th edition of the exhibition to occur in the 13th year of our century. Setting aside luck, this event in Naples is one of the most important national tourism happening that focuses particularly on the South offering and new horizons of tourism to fight the crisis.
Learn more on bmtnapoli.com